Do daily posts and activities make your community successful?
No, not alone. Unless they are tied to a key goal that solves a painful need for your members or followers.
No, posting daily or having an activity daily will not make a community successful, unless the posts or activity actually helps the community members be better in some way. Unless it helps them solve or cater to some or all of their needs or pain points.
This makes the post and activity helpful and useful to the members and thus making the members successful. Once the members are successful, only then is the community successful. The members are directly proportional to the community.
Helpful or useful posts or activity in a community can be daily or weekly or even yearly, one just has to find what works for the community they are in and remember; too much of anything is bad, and so is too little.
So with this answer arises two new questions:
How does a community manager know if a post or activity is helpful to their members?
How does a community manager know or define the true needs and pain points of their members?
How does a community manager know if a post or activity is helpful to their members?
If the post or activity is helping the members or is being used by the members, then it is helpful and useful. If it is not, then it is not.
There are also instances were it is being used by the members or they say it is helpful but it isn’t. As a manager you’ll need to know and understand your members’ true pains, so you can cater to them.
You’ll also need to remember to serve your members, and not serve just the metrics, company, the brand or the business. So next time you have something to share or do in the community, ask yourself
“Is it helpful to me, the manager, the metrics, the company, the brand, the business or is it helpful to the members?”
This question can help you know helpful posts and activities. To take this a step further, you can hack your way to creating posts and activities that make your community successful by defining, understanding and knowing the true needs and pain points of your members. Let’s dive in with the next question.
How does a community manager know or define the true needs and pain points of their members?
By
Emphatising with your members,
Learning to listen to them and,
Being able to research and synthesise the insights they give.
You can pick each of these steps/topics and read more on them to get the full picture. We also have a DIY guide to help you with this:
Use this to discover the needs of your community members and then use those in combination with the needs of your business or brand to create useful and helpful post and activity to help your members be successful and thus make the community successful.
Do you have questions on community strategy and building? Shoot them through! This is an answer to a question shared in our community. The original post can be read on our community: Does daily communication or activities mean or make a community successful? - Questions - Community Staples's Discourse.
If you have questions about starting, building, managing or growing your community, feel free to either shoot an email to communitystaples at gmail or just ask your community question in our community.
If you want a hands-on live walkthrough on how to do this for yourself and your community, drop a comment below and let us know, we are working on creating live walkthroughs on questions like this.