Segment your members to increase engagement

You can group members into different topic areas and update frequency to make them more comfortable and more willing to engage.

Sections of a garden. Photo by Osioke Itseuwa.

Engagement is low, you keep posting on the daily, dropping @everyone and @channel and only a few people react or comment on your post. You create daily activities and even start games and puzzles and giveaways, they help wit some engagement but long term, engagement drops. This leaves you wondering;

“How can I fix my engagement? How can I get my community members or followers to engage more?”

Ask them! It is really that simple, but how you do it is where it gets interesting. You can either ask them directly or indirectly.

Asking your members directly

Ask your members. Ask them about the topics and how often they’ll want to receive updates from you and segment them into different segments, sharing content and activities with each segment according to their preference.

For instance, your status updates could be for the once a day segment of your members, while you advise others who want it less to mute it. Your page posts or broadcast messages could be for the once a week or month segment of your members. And you do this across the different posting channels, segmenting your members and how frequently you post to make it work for you, and thus increase member engagement.

Asking your members indirectly

To ask them indirectly, you have to deduce the meanings behind what they say, how they say it and their general reaction. To do this, you’ll split what they say, do and react into 2 sections; Positive and Negative or Good and Bad or Happy and Unhappy.

Basically, two sections that show whether they like or they do not like. So when they respond, talk or react, ask yourself, is this postive, good, happy or like? Or is it the negative? This tells you Yes or No to your questions on what they were responding to or talking about.

This is inferring or deducing is a lot more intricate than this, but this gives an overview. To understand it a bit more, contemplate on it. Use the process of contemplation to learn more about this. Read our article on contemplation as a learning tool to do this.

---

If you’ll want a hands-on live walkthrough on how to do this for yourself and your community, drop a comment below and let us know, we’ll be happy to create one for you for free.