What is a Community

We all have a community, whether as an individual, a brand or a company, we interact with communities. But what is it?

A calming view of a man-made lake in Abuja, Nigeria

A community is a group of people with a shared interest and/or experience. The experience is built from their connections.

Google’s dictionary definition of community

These shared interests can range from hobbies to an individual, a corporate brand to products and the companies behind them.

People who have these shared interests come together to discuss and connect around these shared interests. The connection is what helps the group grow into a community. The more they engage, the more they learn, the more they grow and the more they connect.

The people that make up the community can either be followers, customers, users or members, depending on what shared interests brings and connects them together. This is key to understanding what a community is and where one can apply or leverage communities.